Success Pitchers: Amanda Russell: A Renowned Leader in Business Education and an Accomplished Scholar
“If you want to run fast, run alone. If you want to run far, run together.” This quote is something I learned in a past life as a former runner – while it’s something I no longer do physically, running taught me some of the best lessons that have endured throughout my career (which is […]
Retail Uncharted Podcast Ep. 036: What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it! In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals. The questions […]
Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]
Emory MAC 2021 Fall Speaker Series Part 2: Amanda Russell on Influencer Marketing
A huge thank you to Michael Lewis for featuring me in Emory Marketing Analytics Center’s Fall Podcast Series! The link to all platforms for this episode are here.
Yahoo! Finance – Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Taught by Top Industry Experts Professor Mohanbir Sawhney and Amanda Russell, with guest speakers Abigail Posner, Nigel Barker, Jesse Itzler, Erik Qualman, Larry Namer, and more. Read more about this opportunity here.
AdAge – Influencer marketing is now in session
Northwestern’s Kellogg program is offering a course on influencer marketing. Read more here.
Crain’s Chicago Business – Now in session at Kellogg: Influencer marketing
With a new offering from Northwestern University’s Kellogg School of Management, executives are going back to school to learn social media brand building in a $3.69 billion market. Read about it here. Note: Thank you Chicago Business for sharing about Mohanbir Sawhney and I’s new executive education program on Influencer Marketing at Northwestern!
Poets & Quants – Influence = Attention + Trust: Inside Kellogg
Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]
Book Review of The Influencer Code from the Journalism and Mass Communication Educator
Thank you so much to Journalism and Mass Communication Educator for this wonderful review that was broken down by not only each chapter, but the main points behind why I wrote this book! Review: Amanda Russell Book Review JMCE
Top Inspirational Leaders Austin 2021
Thank you to Austin Business Journal for this nomination! It always feels nice to be recognized and what a strong list of inspiring individuals – raising the standard! Read it here.
