AUTHOR SPEAKER PROFESSOR CONSULTANT

“The Influencer Code isn’t just an excellent book, it’s a plan for $7+ figure success both at the personal and organizational level. A must-read!”
Erik Qualman
Digital Strategy Expert and best-selling author of Socialnomics, Northwestern University
“The business world has changed. If your company isn’t using influ- encers to grow, you are missing serious opportunities...a must-read for influencer marketing.”
Mickey Quinones
Dean of the Robins School of Business, University of Richmond
BUY ON BARNES & NOBLE
BUY ON AMAZON

5 Things this Book will Teach You

  • Recognize the biggest myths of influence: You’ll learn why brands and marketers get influencer marketing wrong (and how to get it right)
  • Understand the biggest challenges of Influencer Marketing: You’ll learn what brands struggle most with...and how to navigate and conquer those challenges
  • Learn the Influencer Code framework: You’ll learn how the proven Influencer Code framework will help you craft identify, approach and connect with the right influencers, no matter the size of your brand or budget.
  • Build Better Influencer Alliances: You’ll learn how to build deeper relationships that go far beyond any one-off transactions and create stronger partnerships with mutual value.
  • Leverage your Influencer relationships across all elements of your business: Learn all the non-obvious ways you can work with influencers to achieve brand growth far beyond the flawed direct-attribution model.

Published by: Hatherleigh Press – Penguin Random House Partner
Pages: 256
ISBN13: 978-1578268245

A Note From AmANDA

The Influencer Code is EVERYTHING I wish I had when I first started my business and began to grow my career. As the Chief Marketing Officer of a public company and as a Professor of Marketing, I have searched to the ends of the internet and back in hopes of finding the ultimate resource for employees and students to uncover the true magic of Influencer Marketing.

Yes, when you do it right, it seems like magic. But too often, it’s just the opposite.

Agencies and marketers want to steer you towards a templated approach, but marketing is not a hard science; you can’t just replicate what you see work for another brand, at another time, in a different context.

On the other side, you see the overnight social media stars, racking up followers on a platform and crowning themselves as experts—experts who can charge a lot of money for their… expertise.

“Influencer Marketing” is one of the biggest buzz terms of the decade, but it couldn’t be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for the future of Influencer Marketing.

I’m proud to say there isn’t another book this credible or comprehensive, and I want to invite you to be a part of it.

Whether it’s a personal story, a case study, an insight, or a perspective on the industry, I’d love to hear from you. The Influencer Code aims to be the gold standard in Influencer Marketing, but it’s only able to stay that way if we continue to constantly evolve, adapt and collaborate and support all of YOU: the experts and the influencers who make the community what it is, and who do the real work.

In the spirit of true influencer marketing, to go big, we must go together, and you have my personal guarantee of satisfaction and growth as a result of this book or your money back!

Sincerely,

Amanda
Founder & Author