Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it!
In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals.
The questions asked include:
- Why do retailers need influencers?
- Can you give an example of a retailer who has leveraged influencer marketing in an effective way?
- How should retailers vet influencers and find the right person to partner with?
- After finding the right influencer, what’s the next step to building an effective influencer marketing campaign?
- What’s your biggest piece of advice for a retailer who wants to launch influencer marketing next year?
Listen to it here!