Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand experts, including Jesse Itzler, Founder of NetJets; Abigail Posner, blogger and Brand Director at Google; influencer and TV personality Nigel Barker; Larry Namer, founder of E! Entertainment Network; and best-selling author Erik Qualman. This program will teach marketers, brand and media managers how to use social influence to build brands and drive growth.
Read about this new and exciting program here.