Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern!
We answer these questions in this amazing article!
- Attention without trust is simply noise.
- Why a course on influencer marketing?
- Why is now the right time for a course like this?
- What kind of executive would benefit from this course? What kind of leaders are you trying to reach?
- Where do you think the skepticism or reluctance from some leaders come from?
- Where did your interest in influencer marketing come from?
- Tell us about the guest speakers, which is an interesting collection of influencers.
- So, will they be offering practical advice on building these centers of influence?
- What are some examples of influencer marketing besides, say, the personalities selling shoes or going to restaurants on Instagram?
- What will students take away from the course?
- Why do you think influencer marketing is growing so fast? Why do you believe it’s something companies and leaders need to start thinking about now?
- What else do you think prospective leaders or executives should know?