Poets & Quants – Influence = Attention + Trust: Inside Kellogg
Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]
The School Of Influence Ep. 30: How to Build Influence through the Power of Human Connection
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with high profile individuals, explains how she was able to get some of the most […]
The School Of Influence Ep. 29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry
Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand, especially with no experience in the beauty space. That didn’t stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most […]
The School of Influence Ep. 28: How to Build A YouTube Following for Your Business – at Any Age – in Any Industry!
This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately transform their life! We interview the most famous plumber, YES plumber, in the world, Roger Wakefield, and learn how this man started a YouTube channel to gain more clients and how […]
The School of Influence Ep. 27: The Relationship Between Innovation and Influence
Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn’t a talent one is born with or a skill that […]
The School of Influence Ep. 26: How to Build Influence through Content
Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND […]
The School of Influence Ep. 26: How to Build Influence through Content
Content is the currency of digital media, but it’s more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND […]
The School of Influence Ep. 25: How to Gain INFLUENCE by Playing BIG
The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to create and scale his influence into so many ventures. This podcast took an […]
The School of Influence Ep. 24: Why and How Every Executive and Entrepreneur Can Increase Their Influence
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal’s advice for those of you […]
The School of Influence Ep. 23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment […]
