Exeleon Magazine – Amanda Russell: Putting the Human Back into the Digital World
Exeleon Magazine is one of the leading magazines for businesses and entrepreneurs, showcasing global leaders of transformation across all industries. Known for delivering the unvarnished truth, the misery, the victory, and the path of the people who have been recognized as achieving excellence. I couldn’t be more honored and humbled for this recognition and the candid […]
Retail Uncharted Podcast Ep. 036: What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it! In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals. The questions […]
Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]
Emory MAC 2021 Fall Speaker Series Part 2: Amanda Russell on Influencer Marketing
A huge thank you to Michael Lewis for featuring me in Emory Marketing Analytics Center’s Fall Podcast Series! The link to all platforms for this episode are here.
Yahoo! Finance – Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Taught by Top Industry Experts Professor Mohanbir Sawhney and Amanda Russell, with guest speakers Abigail Posner, Nigel Barker, Jesse Itzler, Erik Qualman, Larry Namer, and more. Read more about this opportunity here.
AdAge – Influencer marketing is now in session
Northwestern’s Kellogg program is offering a course on influencer marketing. Read more here.
Crain’s Chicago Business – Now in session at Kellogg: Influencer marketing
With a new offering from Northwestern University’s Kellogg School of Management, executives are going back to school to learn social media brand building in a $3.69 billion market. Read about it here. Note: Thank you Chicago Business for sharing about Mohanbir Sawhney and I’s new executive education program on Influencer Marketing at Northwestern!
Poets & Quants – Influence = Attention + Trust: Inside Kellogg
Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]
The School Of Influence Ep. 30: How to Build Influence through the Power of Human Connection
In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika Chadda Gupta, former CNN journalist and top rated podcaster who is also a master of creating connections with high profile individuals, explains how she was able to get some of the most […]
The School Of Influence Ep. 29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry
Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand, especially with no experience in the beauty space. That didn’t stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most […]