Building Authentic Influence: Insights from Amanda Russell at SXSW
Building Authentic Influence: Insights from Amanda Russell at SXSW Every March I get super excited for South By Southwest (#SxSW)! Every year we interview thought leaders and make new connections. This year we were fortunate to spend a little time with Amanda Russell, author of The Influencer Code. We explored the evolving landscape of influence […]
Challenging the Concept of Imposter Syndrome: A Riveting Discussion + Podcast
“If you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It seems to be everywhere.” This is the theory of one of the most interesting thinkers and brilliant marketers I know (and I don’t […]
Exeleon Magazine – Amanda Russell: Putting the Human Back into the Digital World
Exeleon Magazine is one of the leading magazines for businesses and entrepreneurs, showcasing global leaders of transformation across all industries. Known for delivering the unvarnished truth, the misery, the victory, and the path of the people who have been recognized as achieving excellence. I couldn’t be more honored and humbled for this recognition and the candid […]
Retail Uncharted Podcast Ep. 036: What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it! In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals. The questions […]
Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]
Emory MAC 2021 Fall Speaker Series Part 2: Amanda Russell on Influencer Marketing
A huge thank you to Michael Lewis for featuring me in Emory Marketing Analytics Center’s Fall Podcast Series! The link to all platforms for this episode are here.
Yahoo! Finance – Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Taught by Top Industry Experts Professor Mohanbir Sawhney and Amanda Russell, with guest speakers Abigail Posner, Nigel Barker, Jesse Itzler, Erik Qualman, Larry Namer, and more. Read more about this opportunity here.
AdAge – Influencer marketing is now in session
Northwestern’s Kellogg program is offering a course on influencer marketing. Read more here.
Crain’s Chicago Business – Now in session at Kellogg: Influencer marketing
With a new offering from Northwestern University’s Kellogg School of Management, executives are going back to school to learn social media brand building in a $3.69 billion market. Read about it here. Note: Thank you Chicago Business for sharing about Mohanbir Sawhney and I’s new executive education program on Influencer Marketing at Northwestern!
Poets & Quants – Influence = Attention + Trust: Inside Kellogg
Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]
