Retail Uncharted Podcast Ep. 036: What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it! In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals. The questions […]
Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]
