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A world-class distance runner, Amanda’s accomplishments had earned her an automatic spot in the 2008 Beijing Olympic trials—before a life-altering injury brought her career to a halt. Rather than giving up, Amanda took the curveball life threw at her as an opportunity to rewrite her story. Against all odds, she not only recovered but forged a new path launching a transformative online fitness and lifestyle community: Fit, Strong & Sexy.
It was through this platform that Amanda began her journey as a pioneer in Influencer Marketing. Recognizing the power of YouTube to grow an audience, Amanda realized opportunity that most top marketers of the time overlooked — the power to convert to her own platform. Her strategy paid off.
She co-founded the Interesting Agency, offering full-service brand strategy, marketing, and content production services, eventually selling to take the helm as the CMO of the world’s largest legacy fitness brand — Valeo Securities, where she’s heading up a re-brand and international re-launch as Valeo Fit.
With accolades as one of YouTube’s “Next Top Fitness Channels,” it was clear she had her finger on the pulse. Today, more than 80,000 subscribers still wait breathlessly for her next upload.
This same innate digital acumen led Amanda, now a widely recognized marketing thought leader, to expand the application of her expertise to other markets.
With Influencer Marketing becoming the buzzword du jour, she saw first-hand how many companies were wasting resources on fluffy, one-off campaigns that failed to achieve real results. She channeled her deep experience, stellar industry reputation, and dissatisfaction with the status quo into developing the world’s first fully accredited program in Influencer Marketing at UCLA.
Whether Amanda is motivating a roomful of C-suite decision makers to take on a high-impact collaboration, inspiring a group of renaissance women to achieve their potential, or teaching future marketing pros how to be unforgettable, Amanda is a tornado in a tutu and combat boots with a mission to help you find the key to your success.
Amanda graduated from the University of Richmond where she attended on a full athletic scholarship and holds a MBA with a concentration in marketing.
Strategist, Speaker & Professor of Marketing
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