If 95% of decision-making is done subconsciously -what does that mean for all the money and time we are throwing at marketing? On this week’s episode of #TheSchoolofInfluence, Neal Schaffer and I sat down with neuromarketing expert Roger Dooley to learn how brands can harness the subconscious to improve their marketing strategy.
Dooley is the author of two best-selling books—Friction: The Untapped Force That Can Be Your Most Powerful Advantage & Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and writes a column for Forbes. He’s also an international keynote speaker and hosts the Brainfluence podcast where he speaks with business leaders and scientists about bridging the gap between the mind and marketing. He’s used his own insights to help run his own consulting firm, Dooley Direct, and co-founded College Confidential, an online community made to empower students when deciding which university is right for them.
Listen here.