While this article is actually entitled “What Are Micro-Influencer Campaigns, Anyway?“, I feel like the article is a bit of an oxymoron when it comes to the heart of the content.
I mean the article opens by defining a micro-influencer as: someone with a social media following that’s larger than a normal person’s but smaller than a celebrity’s. They use that following to promote products — either for money or just because they like them.
But then she skips down to the sub-title: “What Are We Really Saying When We Talk About ‘Influence?’” which includes pieces from my interview where we un-ravel the term ‘influencer’, and dispel that influence really has nothing to do with the size of one’s following.
This my friends, is the challenge with the industry; you can literally read one article and garner more confusion than when you originally started.
Though I will say, I give credit to the writer who at least spent the time on the phone learning my perspective and including it.
However, articles need to be written less with trying to force certain brands or pieces and more once there is a thorough understanding and offer of value – its not just about sandwiching it into old paradigms. If I were to read this article as an outsider to the industry, I would finish more confused than when I began.
This is why I wrote: The Influencer Code! The book was born by my experience, research and core belief that there is a need to rethink the industry and the true meaning of the force at heart, if we want to employ it for bigger pictures gains.
Take a read, let me know your thoughts, I always love a good debate!
https://builtin.com/marketing/micro-influencer
Cheers,
Amanda
