The School of Influence Ep. 9: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence

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Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them!

Joey shares how Barry’s Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood’s top A-list celebrities flocking to them and bragging about it. Not an easy feat, but Joey reveals exactly how they did it, starting with building the infrastructure.

Listen here.

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