The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was not a likely candidate to create a global jewelry brand…for men! And yet by age 34 he boasts an 8 figure (and vastly growing) empire. In addition to the complete story of how he built his kingdom, he talks about identifying influencers early on and the role it has played in scaling his business.
Listen here.
