The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to a celebrity or social media star, chances are you may have been passed along to some agent or manager. In my experience, this is often where the buck stops, as many marketers get turned off.
But having had a talent manager myself back when I (Amanda Russell) was in the fitness world, the power of a great one can be a game changer for both the brands and the influencer . It doesn’t necessarily mean the influencer is going to cost you a fortune, or that you cannot form a real and personal relationship, quite the opposite is true. The key comes to navigating how to get through what I like to call the golden gatekeeper. To do this you need to understand their role and how to connect with them first.
Johanna Voss represents a number of highly successful influencers ranging in categories from lifestyle to finance, and she gives perspective on how to navigate the waters of managers and agents, and what marketers need to know about working with them.
