The School of Influence Ep. 20: The King of Hollywood’s Take on Influence with Founder of E! Entertainment Larry Namer
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what many don’t know are the bigger ventures he’s scaled all over the world, from China to Russia – there are few people that hold more influence than Larry Namer. In this candid interview, we […]
The School of Influence Ep. 19: Ann Handley on Building Influence through Content
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, […]
The School of Influence Ep. 18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it’s no surprise. He has spearheaded the growth of cult-like […]
The School of Influence Ep. 17: What is Influencer Management – and What Brands Need to Know About It!
The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to a celebrity or social media star, chances are you may have been passed along to some agent or manager. In my experience, this is often where the buck stops, as […]
The School of Influence Ep. 16: Miri Rodriguez on Building Influence Company-Wide through Storytelling
Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of Brand Storytelling and advises other companies how to bring out the stories from their employees. Listen in as Miri teaches you about the unique connection between storytelling and influence. Listen here.
The School of Influence Ep. 15: Dave Kerpen on the Importance of Building Likeable Influence
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books, and successful agency. Dave explains the importance of branding and relationships in building and sustaining influence. Listen here.
The School of Influence Ep. 14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and […]
The School of Influence Ep. 13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact
Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person they call: Dave Alberga. Dave is the silent and humble influence behind many of the biggest brands you know. It seems as if anything he touches turns to success, and for the first time ever, […]
The School of Influence Ep. 12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr John Layke managed to do both, and he is far from stopping. What has been his formula to translate influence across categories? Find out in this riveting interview. Listen here.
The School of Influence Ep. 11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators. Listen here.
