An excellent podcast interview with Gavin Jocius, take a listen here, and below are some key topics we talked about if you want to skip to that topic!
Discussion Topics:
(3:07) How MBA programs should be updated to meet the changing nature of modern-day marketing.
(9:11) How to find and exercise one’s influence.
(10:38) Influencer marketing misconceptions: buzz vs. influence.
(13:15) How best to justify your marketing spend and win budget.
(18:14) Free versus paid advertising and attribution.
(25:40) Legal considerations for Influencer marketing.
(29:48) Amanda’s story of launching a business in NYC and early Youtube days.
(41:45) Rapid fire questions.
