Coaching & Consulting - Amanda Russell

SERVICE

Coaching & Consulting.

“Your guidance on how to expand influence via social media also has implications for non-profit and philanthropy work. Social media influence is a new bridge not just for cultural influence but also anywhere from product to program to policy. Anyone doing work in changing the world should heed your advice. You can quote me on that one."

RICHARD TAGLE

CEO, ANDY RODDICK FOUNDATION

You can have the best product, service or idea in the world, but if you don’t have an audience that cares — it doesn’t matter!

MARKETING IS WHERE THE MAGIC HAPPENS.

I don’t mean pulling a rabbit out of a hat. I mean, positioning & elevating your brand’s status to not only drive customer & employee engagement, but forge fanatical loyalty.

GREAT MARKETING ISN’T ABOUT GETTING PEOPLE TO BUY, IT’S ABOUT GETTING THEM TO BUY IN.

When customers get involved, contributing their voice, & not just their dollars, they are worth their weight in gold.

Brand

AT THE BRAND LEVEL
HIGH-LEVEL STRATEGY, CLARITY, AND COACHING TO MAKE YOUR BUSINESS REMARKABLE.

Think about your favorite shoe designer….or sports car. As much as we try to justify our spending decisions, our choice of car or designer shoes has more to do with the image we perceive of the brand than it does with the actual function of the product. Is there really that much of a difference between a $100 pair of loafers and a $1500 pair? Probably not, yet why is it that we will spend extra on some products or services even if it means sacrificing on other things? Think about your favorite shoe designer….or sports car. As much as we try to justify our spending decisions, our choice of car or designer shoes has more to do with the image we perceive of the brand than it does with the actual function of the product. Is there really that much of a difference between a $100 pair of loafers and a $1500 pair? Probably not, yet why is it that we will spend extra on some products or services even if it means sacrificing on other things? “Build it and they will come” may have worked in 1990, but in today’s hyper-fragmented world, you can have the best product, service, or idea in the world, but if you don’t have an audience that cares, it doesn’t matter. As a marketing consultant it is my job to ensure your messaging speaks to your desired consumer in a way that garners not just their attention but hones their trust. I analyze from every angle, from your offering and goals to your target audience, current and past campaigns, and successes and failures. Then I help map out what works and what doesn’t concerning everything from branding and messaging to distribution, to initiatives or untapped opportunities to explore, changes you should make, and what the plan should be to move forward for optimal success.

BOTTOM-LINE — I HELP YOU TAKE YOUR BUSINESS TO WHERE YOU DREAM OF IT BEING.

What about the latest pop star, governor, head chef, or supermodel? It’s not usually the most talented, intelligent, beautiful, or qualified person that gets the star status, the popular vote, or the corner office. It’s the person with the most influence. We often see influence as something we have or don’t have: Oprah versus your next-door neighbor John But influence is your ability to cause change. It’s clout, it’s sway. It’s your ability to have success in your career and get the promotion. It’s even your ability to get your dinner companion to stop texting during your date. Whether you acknowledge it or not, YOU are a BRAND.

BOTTOM LINE — STAND OUT IN A CROWDED MARKETPLACE & BECOME AN AUTHORITY DOING WHAT YOU ARE PASSIONATE ABOUT.

Personal

AT THE PERSONAL LEVEL
BUILD YOUR REPUTATION AS AN INFLUENCER IN YOUR FIELD, RAISING YOUR PROFILE AND YOUR BANK ACCOUNT.

Whether You Want Me To Become Your Coach & Partner, Need Me To Take Over Your Marketing Department, Or Simply Want Consulting & Guidance From An Objective Expert, I Will Guide Your Brand To Become A Leader In Your Industry. I’ve Mastered Tools & Strategies, Both From Building My Own Brand & In Advising Countless Others.

I am the best at what I do, and only want to work with the best – the people who are ready to take their careers and businesses to another level. I just ask that you fill out a short form below so that I can assess if your needs align with my skills, resources, and experience. It doesn’t matter if your biggest weakness right now is messaging, marketing strategy, personal branding, or content marketing, or if you just aren’t sure, that’s where I come in! I work with businesses in all stages but only if I think I am the best possible person for your organization based on your goals, the type of work you do, and our working chemistry. I want you to get the maximum possible value out of our relationship together.

contacted Amanda Russell because I saw her speak on a panel for the American Marketing Association (AMA) at UCLA because she STOOD OUT! Everything she said resonated and shed a new perspective. I was drawn to her personality that seemed to not only have the knowledge but also the sincere passion and insight needed to help others. I also appreciated that Amanda had a corporate background.

Our initial consultation was exactly what I had hoped for, and more. We dug deep into my vision, goals, ideas and seeming limitations for my career and business. We discussed at length a ramp-up plan and different strategies to market the business to my ideal clients. I left the day feeling excited and confident that Amanda really understood where I wanted to take my business, and had given me concrete action steps in moving it forward. After speaking in depth to my husband, and doing thorough research, I ended up hiring Amanda as my coach and consultant, not only launch my new venture but have her on board monthly to ensure its growth and success.

Amanda has become more than a coach, she truly feels like my business partner, and I am so grateful to have her talent, her experience, and her ability to really understand my brand, my audience and the needs to get it from start-up to thriving business.

JULIA GOODMAN

FOUNDER/CHIEF EDITOR, INTERNATIONAL HEELS

Working With Amanda

FOR YOU

WITH YOU

IN-HOUSE

FOR YOU

WITH YOU

IN-HOUSE

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Amanda gets it. She knows what it takes to build relevant brands in the 21st century by doing real marketing, not just advertising. In particular, she’s a master of influencer marketing and has powerful insights and recommendations to help brand leaders divert their resources away from generating attention and toward increasing influence. I consider Amanda a true pioneer in the field of influencer marketing, having first honed her craft as an early adopter of social media marketing, and now ably sharing her expertise in influencer marketing as a professor, author, speaker, and advisor. Perhaps best of all, she’s as kind and generous as she is smart.

CHRIS KNEELAND

CEO & COFOUNDER OF CULT COLLECTIVE,
THE GATHERING OF CULT BRANDS, & COMMUNO.COM

If you’re hiring a marketing consultant or brand coach, you want great ideas and a stellar track record, but most important is having somebody who takes the time to get to know your brand, your vision and can put your results first. Amanda Russell provides that kind of service. Give a call and I’m sure you’ll see just what I mean.

DR. SANAZ HARIRCHIAN

TOP FACIAL PLASTIC SURGEON, HOUSTON TX

I’m here to clarify your vision and help map out a path to get you from where you are today to your end destination. I fast track your results by providing you with my time-tested and proven frameworks while also holding you 100% accountable to your goals (because a vision without real action is just a dream).

I will be your truth-teller. That means total honesty. It’s my job to both empower you and get you over the barriers that have kept you from where you should be. I’ll give you the map to get to your destination and I’ll be there with you, helping to guide you along the ride. But I won’t drive the car for you. It’s your journey to take (and an exciting one at that!). I’ll pull you up from the quicksand when you start to get off track or lose focus. I’m here to give you your regular dose of clarity. I will dig deep. Because understanding the ‘whys’ behind where you are and what you’re looking for is the secret to your growth. And, we’ll have a lot of fun in the process – because work should always be a joy!

AUTHOR SPEAKER PROFESSOR CONSULTANT