American Marketing Association Book Club Choice
I have long believed that the American Marketing Association is a must-join for marketers of all levels. It is easy to get caught in a rut. Doing the same things over and over. Losing motivation or creativity. Or just doing things the way we know how. AMA pushes you to constantly push yourself, meet incredible […]
Personal Statement: Why I decided to write a book like this!
PERSONAL STATEMENT Ever since I started teaching strategic business courses at UCLA in 2015, I had a strong feeling that something was missing in the field of marketing. Each semester, as I continued to teach while simultaneously working to grow and eventually sell my own brand, I was growing more and more frustrated. Why was […]
The Ultimate Hire Podcast
The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities. My recent interview on The Ultimate Hire podcast recently is a must-listen for brands and people who want to grow and stay growing. I highly encourage you to listen to this fun, imperative conversation with Ken Lubin! […]
Good Morning LA LA Land Interview
It is always a joy to be back in the Good Morning LA LA Land studio, and always a little nostalgic. A special episode I was honored to have their support in the release of my first book: The Influencer Code http://www.evertalktv.com/programs/shop?cid=1262612
What Are We Really Saying When We Talk About ‘Influence?’
While this article is actually entitled “What Are Micro-Influencer Campaigns, Anyway?“, I feel like the article is a bit of an oxymoron when it comes to the heart of the content. I mean the article opens by defining a micro-influencer as: someone with a social media following that’s larger than a normal person’s but smaller […]
The Story of The Influencer Code
I am incredibly excited to share a huge moment with you today: the official release of The Influencer Code. My entire life, I have aimed to be at the pinnacle of anything I wanted to achieve. As a former athlete, that pinnacle was the Olympics, but a career-ending injury closed, or actually slammed that door […]
