Credibility and Connection
The general concept of influencer marketing has been around for decades. Think of OJ Simpson and Hertz Rent-A-Car. Actually – scratch that – probably not an ideal example. Influencer marketing has been heightened exponentially with advent of social media… and has been on fire the past 3 years. Why? There is no barrier to entry. […]
Who Influences the Influencer?
Bloomberg Technology recently posted the below article and I thought it worth sharing for a few reasons, as it sheds light on some great points, but also misses the boat on a big one. Here’s my take/summary, and of course, please I’d love to hear yours! People trust people, and will buy from people they […]
It’s a Marathon, Not a Sprint
There’s a reason running is the best metaphor for so many things in life. Having devoted the majority of my life to running, I believe this grueling sport is the purest example of how a combination of the right strategy and mindset equals success. Serious runners and other elite athletes practice “brain training”, honing their […]
Want to Actually Put Influence to Work for Your Brand?
Stop being a slave to the stats, and focus on impact. If you’ve engaged with a company as an influencer, or you’ve sought out influencers to work on your company’s behalf, you’ve probably played the numbers game. How many followers? How many views? How many comments? How many hits? How many of anything can we […]
Who Are Influencers?
Who are Influencers? They aren’t necessarily who you expect. They are the people with the most impact, the ones who actually move the needle and cause desired action — the ones who tell their neighbors what to buy, which politician to support and where to vacation. Social Media is not Influence. Popularity is not Influence. […]
Break Through the Noise: Social Media is Not Influence
The world’s largest taxi company, Uber, owns no vehicles. The world’s largest accommodations provider, Airbnb, owns no real estate. The world’s largest media company, Facebook, owns none of their own content. We are in the midst of an incredible revolution in business models. Industries that have operated the same way for decades are being wildly […]
