The School Of Influence Ep. 1: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word ‘influencer’, and how to leverage fame to create greater social good influence. Listen here.
This is the Future of Marketing – Nice article Forbes
American Marketing Association Book Club Choice
I have long believed that the American Marketing Association is a must-join for marketers of all levels. It is easy to get caught in a rut. Doing the same things over and over. Losing motivation or creativity. Or just doing things the way we know how. AMA pushes you to constantly push yourself, meet incredible […]
Personal Statement: Why I decided to write a book like this!
PERSONAL STATEMENT Ever since I started teaching strategic business courses at UCLA in 2015, I had a strong feeling that something was missing in the field of marketing. Each semester, as I continued to teach while simultaneously working to grow and eventually sell my own brand, I was growing more and more frustrated. Why was […]
What Are We Really Saying When We Talk About ‘Influence?’
While this article is actually entitled “What Are Micro-Influencer Campaigns, Anyway?“, I feel like the article is a bit of an oxymoron when it comes to the heart of the content. I mean the article opens by defining a micro-influencer as: someone with a social media following that’s larger than a normal person’s but smaller […]
It All Began With A Career Ending Injury.
A world-class distance runner, Amanda’s accomplishments had earned her an automatic spot in the 2008 Beijing Olympic trials—before a life-altering injury brought her career to a halt. Rather than giving up, Amanda took the curveball life threw at her as an opportunity to rewrite her story. Against all odds, she not only recovered but forged […]
The Story of The Influencer Code
I am incredibly excited to share a huge moment with you today: the official release of The Influencer Code. My entire life, I have aimed to be at the pinnacle of anything I wanted to achieve. As a former athlete, that pinnacle was the Olympics, but a career-ending injury closed, or actually slammed that door […]
5 Key Ingredients for Successful Influencer Outreach
While a strong alliance with an influencer can be pure magic for your brand, half the battle is establishing the connection to the desired influencers. Especially since most subject matter experts and online influencers are flooded with brands and people pulling at them from every direction. Therefore, there is an art to crafting that original […]
Finding Your Niche
It’s important for an influencer—and the brand—to collaborate and find their niche. Map your influencer search to bestselling author Andrew Davis (“Brandscaping”) keynote on how to make it pay off. Watch his keynote here and then read our commentary below on how to find your niche with influencer marketing. COMMENTARY: FINDING YOUR NICHE WITH INFLUENCER […]
Why Some Professional Speakers Provide Value WHENEVER They Go and Others WHEREVER They Go
Steal the Show author and Co-Founder/CEO of Heroic Public Speaking. Michael Port weighs in on ways to influence and increase your public speaking value: There’s an old saying that speakers and writers who work for free—for the “exposure”—can die of exposure. It’s a response to the classic free vs. fee argument that is regularly raised […]
