Influencer Marketing is one of the biggest buzz terms in marketing and business, yet everywhere we look, brands are blowing it. Here’s the thing: Influencer Marketing does work brilliantly, but not the way we’ve been taught to believe.

• Social Media is Influence.
• Reach is Influence
• Popularity is Influence.
• Influence is Universal

These are all myths. Because true influence is built on trust; it requires establishing a genuine connection and building an authentic relationship.

It’s not just about good content, as many media publications have come to learn. And it’s not just a slick website or gorgeous storefront, as many aspiring entrepreneurs will discover. And it’s certainly not just establishing a presence on social media, as too many companies realize after months of posting. Becoming a truly influential brand involves building a level of trust over your target audience that moves them to action and requires a critical balance of creativity, connection and strategy.

Published by: Hatherleigh Press – Penguin Random House Partner
Release Date: October 15, 2020
Pages: 256
ISBN13: 978-1578268245 Buy on Amazon Buy on Barnes & Noble

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A Note from Amanda

The Influencer Code is EVERYTHING I wish I had when I first started my business and began to grow my career. As the Chief Marketing Officer of a public company and as a Professor of Marketing, I have searched to the ends of the internet and back in hopes of finding the ultimate resource for employees and students to uncover the true magic of Influencer Marketing.

Agencies and marketers want to steer you towards a templated approach, but marketing is not a hard science; you can’t just replicate what you see work for another brand, at another time, in a different context.

On the other side, you see the overnight social media stars, racking up followers on a platform and crowning themselves as experts-experts who can charge a lot of money for their… expertise.

“Influencer Marketing” is one of the biggest buzz terms of the decade, but it couldn’t be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for the future of Influencer Marketing.

I’m proud to say there isn’t another book this credible or comprehensive, and I want to invite you to be a part of it.

Whether it’s a personal story, a case study, an insight, or a perspective on the industry, I’d love to hear from you. The Influencer Code aims to be the gold standard in Influencer Marketing, but it’s only able to stay that way if we continue to constantly evolve, adapt and collaborate and support all of YOU: the experts and the influencers who make the community what it is, and who do the real work.

In the spirit of true influencer marketing, to go big, we must go together, and you have my personal guarantee of satisfaction and growth as a result of this book or your money back!

Sincerely,

Amanda
Founder & Author

p.s. I’d be so grateful for your support.

Five Things This Book Will Teach You

• Recognize the biggest myths of influence: You’ll learn why brands and marketers get influencer marketing wrong (and how to get it right)
• Understand the biggest challenges of Influencer Marketing: You’ll learn what brands struggle most with…and how to navigate and conquer those challenges
• Learn the Influencer Code framework: You’ll learn how the proven Influencer Code framework will help you craft identify, approach and connect with the right influencers, no matter the size of your brand or budget.
• Build Better Influencer Alliances: You’ll learn how to build deeper relationships that go far beyond any one-off transactions and create stronger partnerships with mutual value.
• Leverage your Influencer relationships across all elements of your business: Learn all the non-obvious ways you can work with influencers to achieve brand growth far beyond the flawed direct-attribution model.

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