AUTHOR SPEAKER PROFESSOR CONSULTANT

AVAILABLE ON AMAZON & BARNS & NOBLE

“The Influencer Code isn’t just an excellent book, it’s a plan for $7+ figure success both at the personal and organizational level. A must-read!”
Erik Qualman
Digital Strategy Expert and best-selling author of Socialnomics
“The business world has changed. If your company isn’t using influ- encers to grow, you are missing serious opportunities...a must-read for influencer marketing.”
Mickey Quinones
Dean of the Robins School of Business, University of Richmond

Social Media ≠ Influence

Popularity ≠ influence

Attention – Trust = Noise 

Attention + Trust = INFLUENCE

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5 Things this Book will Teach You

  • Recognize the biggest myths of influence: You’ll learn why brands and marketers get influencer marketing wrong (and how to get it right)
  • Understand the biggest challenges of Influencer Marketing: You’ll learn what brands struggle most with...and how to navigate and conquer those challenges
  • Learn the Influencer Code framework: You’ll learn how the proven Influencer Code framework will help you craft identify, approach and connect with the right influencers, no matter the size of your brand or budget.
  • Build Better Influencer Alliances: You’ll learn how to build deeper relationships that go far beyond any one-off transactions and create stronger partnerships with mutual value.
  • Leverage your Influencer relationships across all elements of your business: Learn all the non-obvious ways you can work with influencers to achieve brand growth far beyond the flawed direct-attribution model.

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