Finding Your Summit Podcast
In this podcast episode of “Finding Your Summit,” I talk with Mark Pattison about overcoming the injury that crushed my running career and how it shaped my expansion into building and selling a fitness brand and a marketing agency. https://podcasts.google.com/feed/aHR0cHM6Ly9maW5kaW5neW91cnN1bW1pdC5saWJzeW4uY29tL3Jzcw/episode/ODU3Y2ZiNTUtNTg4YS00MWI1LWFmOWEtNzg4YTAwMzhlYTYz
WINFLUENCE – The Influencer Marketing Podcast
I was interviewed on the topic of Influencer Marketing by one of the world’s leading experts on the topic, Jason Falls! We talk about my book, “The Influencer Code,” and the practice of influencer marketing. The conversation was interesting and one for the books! Give the talk a listen and share it with someone who could […]
Business Insider Feature
https://www.businessinsider.com/influencer-amanda-russell-book-top-tips-content-2020-10 Take a deep dive into this recent Business Insider feature article and read my 12 insider secrets to creating killer content.
The Ultimate Hire Podcast
The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities. My recent interview on The Ultimate Hire podcast recently is a must-listen for brands and people who want to grow and stay growing. I highly encourage you to listen to this fun, imperative conversation with Ken Lubin! […]
Good Morning LA LA Land Interview
It is always a joy to be back in the Good Morning LA LA Land studio, and always a little nostalgic. A special episode I was honored to have their support in the release of my first book: The Influencer Code http://www.evertalktv.com/programs/shop?cid=1262612
What Are We Really Saying When We Talk About ‘Influence?’
While this article is actually entitled “What Are Micro-Influencer Campaigns, Anyway?“, I feel like the article is a bit of an oxymoron when it comes to the heart of the content. I mean the article opens by defining a micro-influencer as: someone with a social media following that’s larger than a normal person’s but smaller […]
It All Began With A Career Ending Injury.
A world-class distance runner, Amanda’s accomplishments had earned her an automatic spot in the 2008 Beijing Olympic trials—before a life-altering injury brought her career to a halt. Rather than giving up, Amanda took the curveball life threw at her as an opportunity to rewrite her story. Against all odds, she not only recovered but forged […]
The Story of The Influencer Code
I am incredibly excited to share a huge moment with you today: the official release of The Influencer Code. My entire life, I have aimed to be at the pinnacle of anything I wanted to achieve. As a former athlete, that pinnacle was the Olympics, but a career-ending injury closed, or actually slammed that door […]
5 Key Ingredients for Successful Influencer Outreach
While a strong alliance with an influencer can be pure magic for your brand, half the battle is establishing the connection to the desired influencers. Especially since most subject matter experts and online influencers are flooded with brands and people pulling at them from every direction. Therefore, there is an art to crafting that original […]
Finding Your Niche
It’s important for an influencer—and the brand—to collaborate and find their niche. Map your influencer search to bestselling author Andrew Davis (“Brandscaping”) keynote on how to make it pay off. Watch his keynote here and then read our commentary below on how to find your niche with influencer marketing. COMMENTARY: FINDING YOUR NICHE WITH INFLUENCER […]
