American Marketing Association Book Club Choice
I have long believed that the American Marketing Association is a must-join for marketers of all levels. It is easy to get caught in a rut. Doing the same things over and over. Losing motivation or creativity. Or just doing things the way we know how. AMA pushes you to constantly push yourself, meet incredible […]
Bella Magazine Book Pick for 2021
Unlocking Influence! Thank you Bella Magazine for selecting The Influencer Code as the business and personal growth book of the year! I was surprised and honored to open up one of the last standing truly editorial and journalistic lifestyle magazines to see this pick!
Influence and The Future of Marketing Programs at Business Schools
An excellent podcast interview with Gavin Jocius, take a listen here, and below are some key topics we talked about if you want to skip to that topic! Discussion Topics: (3:07) How MBA programs should be updated to meet the changing nature of modern-day marketing. (9:11) How to find and exercise one’s influence. (10:38) Influencer […]
Interview by Neal Schaffer: The Importance Of Influencer Collaboration In Building Influence
Neal Schaffer has been one of my favorite marketing thought leaders, authors, and podcasters for a very long time, so I was honored when he interviewed me for his podcast! This was an extra special interview about building influence in today’s digital world, and a special announcement! In this conversation I talk about starting over […]
Personal Statement: Why I decided to write a book like this!
PERSONAL STATEMENT Ever since I started teaching strategic business courses at UCLA in 2015, I had a strong feeling that something was missing in the field of marketing. Each semester, as I continued to teach while simultaneously working to grow and eventually sell my own brand, I was growing more and more frustrated. Why was […]
The Successful Pitch with John Livesay
Talking Relationships vs. Transactions in business and how that translates to real success and real influence with John Livesay on his podcast, “The Successful Pitch.”
Unlocking the Power of Influencer Marketing (LIONESS Magazine)
Unedited + no filter (gasp …the vulnerability 🤣) Behind every amazing woman there is a story….triumph, success, failure, struggle. Lioness magazine is the leading voice in journalism for female entrepreneurs, and they tell the stories of some kick ass women. It was an honor to do this interview- thank you @lionessmagazine ! “Behind every successful woman […]
Women in Influencer Marketing Podcast Interview
WIIM is one of the most powerful networks of female marketers across the globe, AND their podcast is on my list of favorites. I sat down with the founder Jessy Grossman to chat about all things influencer marketing and women in business, this was a very fun, and more personal interview than most. Hope you […]
Influential Entrepreneurs Radio Interview
If you want a quick glimpse into influencer marketing as a strategy (vs simply social media advertising) – Mike Saunders, MBA asked a few key questions on this week’s episode of Business Innovator Radio! Interview with Amanda Russell international marketing strategist, speaker, educator and entrepreneur speaking about Influencer Marketing
Executive Athletes Podcast
A great interview with the Executive Athlete (so much more than an analogy). How my literal career of running metaphorically into my ultimate career after hanging up the shoes —> and how it all helped me break the code to figure out how to go after and achieve what you really want in business and […]
