The School of Influence Ep. 11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators. Listen here.
Book Review of The Influencer Code from the Journalism and Mass Communication Educator
Thank you so much to Journalism and Mass Communication Educator for this wonderful review that was broken down by not only each chapter, but the main points behind why I wrote this book! Review: Amanda Russell Book Review JMCE
The School of Influence Ep. 10: John Lee Dumas: The Common Path to Uncommon Success
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and now generates 7 figures from a variety of digital and physical products. His Entrepreneurs on Fire podcast is one of the most popular business podcasts of all time. JLD shares what […]
The School of Influence Ep. 9: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence
Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them! Joey shares how Barry’s Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood’s top A-list celebrities flocking to them and bragging about […]
The School of Influence Ep. 8: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire – and Influence a New Category of Brand
The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was not a likely candidate to create a global jewelry brand…for men! And yet by age 34 he boasts an 8 figure (and vastly growing) empire. In addition to the complete story of how he built his kingdom, […]
The School of Influence Ep. 7: Jen Groover: Think You Know How to Influence? Think Again
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover challenges the old persuasion styles of marketing that hold most people and business back from actualizing their growth potential. She argues that influence is something that can be learned but it starts with a […]
The School of Influence Ep. 6: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new concept, in an industry peppered with skepticism: buying cars. Our conversation with him covers his time as cofounder of CarMax from its inception to his retirement in 2006. Since then, we discuss his […]
The School of Influence Ep. 5: Nigel Barker: America’s Next Top Influencer
The man who literally broke the ‘model’ for what it means to be a fashion photographer. Having worked with every major iconic face of our time, Nigel not only understands influence, he has amassed what can be considered industry-changing influence – from prime time reality shows to furniture collections, clothing labels and gyms, the man […]
The School of Influence Ep. 4: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement. Listen here.
The School of Influence Ep. 3: Lamborghini CMO Katia Bassi on the Brand as Influencer
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand people’s cultural horizons.” Listen here.
