Amanda Russell, a 2x Founder/Exit CEO has been at the forefront of two trailblazing ventures: FSS, one of the first online fitness subscription platforms, and Interesting Agency, a digital marketing and production firm.
One of the world’s most influential leaders in marketing, influence, customer experience, business growth, entrepreneurship, and beyond. Amanda has created influencer programs and marketing strategies for many of the world’s leading brands.
You can learn more about Amanda’s journey as an athlete here.
Amanda designed & created the world’s first fully accredited program in Influencer Marketing (originally at UCLA & University of Texas at Austin). She is now directing and leading the advancement of the program along with Mohan Sawhney, Associate Dean of Kellogg and Director of the Center of Research and Technology at The Kellogg School of Business at Northwestern (still top ranked in the world for marketing!)
Amanda’s marketing and digital production firm was acquired (in 2018) by Valeo Technologies, a 30+ year old legacy fitness and security brand headquartered in New York. As part of a two year exit, Amanda took the helm of CMO to direct the global re-brand and re-launch strategy as the first female Chief Marketing Officer.
Amanda advises companies and leaders across all industries on how to create, scale and nurture their influence. From entire marketing strategy planning to specific influencer marketing campaign initiatives, Amanda cuts through the noise and confusion, and helps you clarify exactly what you want to achieve and develop and execute the plan to breed those results.
Lamborghini: Amanda sits on the advisory board for Lamborghini Automobil, one of a handful on women selected internationally from among the most influential and representative individuals in business and culture. Established in 2018, it is a board that enjoys a unique view of the world and which Lamborghini wanted to put together in order to benefit from important external contributions in its path as a pioneering brand.
Amanda is holds a board seat spearheading marketing and influencer strategies for both the Andy Roddick Foundation and The Robins School of Business at the prestigious University of Richmond.
There are few people in the world that can explain true influencer marketing in the way that Amanda can. Not only has she done it herself (and written the book), she has made it her life’s work to take what she’s learned to teach it to others. From the top ranked MBA students in the world, to executive around the globe, to start up entrepreneurs trying to navigate the muddled waters, Amanda has a program that has gone to the very top in both academia and executive practice.
Her unique ‘superpower’ is to use story and example to convey complex topics and give you an action plan that both inspires, motivates and leaves you walking away with a whole new way of thinking, and armed with a ‘know how’ to execute!
And she’s got one hell of an unconventional and unique background that could serve as the ultimate motivational keynote.
Founder of Renaissance Women (RW), an exclusive community and conference for today’s most inspiring female leaders, executives, entrepreneurs and influencers, from all industries, and of all ages, who are shaping the future.
After selling her company in 2018, Amanda spent two years in-house as the Chief Marketing Officer responsible for the rebrand of their various acquisitions. She channeled her deep experience, stellar industry reputation, and dissatisfaction with the status quo into developing the world’s first fully accredited program in Influencer Marketing at UCLA, which she then launched (and currently teaches) at The University of Texas at Austin.
Amanda is presently directing, and launching a first-of-its-kind influencer marketing program in partnership with Northwestern’s Kellogg School of Business (ranked #1 in the world for marketing) and the highly regarded Emeritus MBA-level and executive certificate programs.
Russell advises some of the top companies in the world on influencer marketing including Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the future of marketing.
As a speaker and writer, she presents across the globe on influencer marketing and the future of marketing. Her latest book, The Influencer Code became the official resource to influencer marketing for university programs worldwide, complete with proprietary case studies, exemplary methodologies, & original frameworks.
Additionally, she wrote the official Harvard Business Case for the subject of influencer marketing on a company she consulted for: ZICO Coconut water. The most fascinating part being that her initial start to working with the company was as their spokesperson.
Amanda Has Vast International Experience And Has Taught At Some Of The Top Schools In The World, Including Northwestern’s Kellogg School Of Business, London Business School, Harvard, Wharton School Of Business, The University Of Stockholm Business School.
She also serves as board member and advisory council to several global organizations including Lamborghini, The Andy Roddick Foundation, and The University of Richmond Business School.
