The School of Influence Ep. 4: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence
We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement. Listen here.
The School of Influence Ep. 3: Lamborghini CMO Katia Bassi on the Brand as Influencer
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand people’s cultural horizons.” Listen here.
The School of Influence Ep. 2: Jesse Itzler on How to Build an Influential Life Resume
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it’s NOT experience). Listen here.
The School Of Influence Ep. 1: Andy Roddick on Influence
Andy Roddick talks about no longer cringing at the word ‘influencer’, and how to leverage fame to create greater social good influence. Listen here.
