The Influencer Code

Published by: Hatherleigh Press- Penguin Random House Partner
Release Date: Aug 25, 2020
Pages: 256
ISBN13: 978-1578268245
Buy the Book: Amazon

 

The Influencer Code: Why Brands Get Influencer Marketing Wrong (And How to Get it Right)

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Influencer Marketing is one of the biggest buzz terms in marketing and business, yet everywhere we look, brands are blowing it.

Here’s the thing: Influencer Marketing does work brilliantly, but not the way we’ve been taught to believe.

  • Social Media is Influence.
  • Reach is Influence
  • Popularity is Influence.
  • Influence is Universal

These are all myths. Because true influence is built on trust; it requires establishing a genuine connection and building an authentic relationship.

It’s not just about good content, as many media publications have come to learn. And it’s not just a slick website or gorgeous storefront, as many aspiring entrepreneurs will discover. And it’s certainly not just establishing a presence on social media, as too many companies realize after months of posting. Becoming a truly influential brand involves building a level of trust over your target audience that moves them to action and requires a critical balance of creativity, connection and strategy.

So how do we achieve it?

The Influencer Code was born to answer that, it's not a tactic, or even a strategy, it's a way to think, a way to think that changes everything.
Successful influencer marketing requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.

The Influencer Code is the cutting-edge leader in defining and showcasing what TRUE influencer marketing is, how to leverage it to achieve your business goals, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

THE ULTIMATE GUIDE TO UNDERSTAND THE MAGICAL POWER OF TRUE INFLUENCE & HOW TO USE IT TO SCALE YOUR BUSINESS & IMPACT YOUR PEOPLE.


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What others are saying…

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“Influencer Code isn’t just an excellent book, it’s a plan for $7+ figure success both at the personal and organizational level. A must-read!”
ERIK QUALMAN, DIGITAL STRATEGY EXPERT, BEST-SELLING AUTHOR,  SOCIALNOMICS

 

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“Finally, the essential guide to influencer marketing has been written. Ignore this book at your own risk.”
JESSE ITZLER, SERIAL ENTREPRENEUR, AUTHOR OF NY TIMES BEST-SELLER, LIVING WITH A SEAL

 

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"From the moment Amanda told me she was writing the book on influencer marketing, I knew it would be a must-read. There is a reason top brands flock to her for compelling expertise and an extensive way of thinking on this topic. She does not disappoint; her unique ability to provide actionable frameworks and communicate them with such clarity and insight is a rare gift. Highly recommended read!"
—KATIA BASSI, CHIEF MARKETING OFFICER, AUTOMOBIL LAMBORGHINI

 

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“Amanda is one of those brilliant influencer marketing experts who has not only brought huge success to her clients over the years, she has taught thousands of others to do the same. Amanda literally created the first accredited influencer marketing courses for some of the world’s top schools. Amanda is simply a force to reckon with in the influencer marketing industry and without question one of the most valuable marketing experts you will find. An industry must-read!”
— SHANE BARKER, FORBES COUNCIL

 

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“Amanda Russell has mastered bringing clarity to one of the most misunderstood buzz terms: ‘Influencer Marketing’, The Influencer Code enables you to leverage marketing as an asset instead of an expense. It arms you with a new way of thinking about a still evolving digital age.”
—ANDY RODDICK, WORLD CHAMPION TENNIS PLAYER, FOUNDER OF THE AR FOUNDATION 

 

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Note From Amanda

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The Influencer Code is EVERYTHING I wish I had when I first started my business and began to grow my career. As the Chief Marketing Officer of a public company and as a Professor of Marketing, I have searched to the ends of the internet and back in hopes of finding the ultimate resource for employees and students to uncover the true magic of Influencer Marketing. 

 

Yes, when you do it right, it seems like magic. But too often, it’s just the opposite.

 

Agencies and marketers want to steer you towards a templated approach, but marketing is not a hard science; you can't just replicate what you see work for another brand, at another time, in a different context. 

 

On the other side, you see the overnight social media stars, racking up followers on a platform and crowning themselves as experts—experts who can charge a lot of money for their… expertise.

 

“Influencer Marketing” is one of the biggest buzz terms of the decade, but it couldn’t be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for the future of Influencer Marketing.

 

I’m proud to say there isn’t another book this credible or comprehensive, and I want to invite you to be a part of it.

 

Whether it’s a personal story, a case study, an insight, or a perspective on the industry, I’d love to hear from you. The Influencer Code aims to be the gold standard in Influencer Marketing, but it’s only able to stay that way if we continue to constantly evolve, adapt and collaborate and support all of YOU: the experts and the influencers who make the community what it is, and who do the real work.

 

In the spirit of true influencer marketing, to go big, we must go together, and you have my personal guarantee of satisfaction and growth as a result of this book or your money back!

 

Sincerely,

Amanda

Founder & Author

The Influencer Code: www.TheInfluencerCode.com

p.s. I’d be so grateful for your support.

 

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About the Author

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The Toronto Star calls her the “Real-life Iron Woman” and “the ultimate go-getter”.

Amanda Russell was an influencer before the term even existed...and when brands like Lamborghini, Cedars-Sinai and Lionsgate want to better understand influencer marketing, they call one person...Amanda Russell.

 

She advises some of the top companies in the world on influencer marketing and how they interact with their customers. Her highly-anticipated book, The Influencer Code, will be published September 2020