The Influencer Code

Published by: Hatherleigh Press
Release Date: April 28, 2020
Pages: 256
ISBN13: 978-1578268245
Buy the Book: Amazon

 
The Influencer Code: Why Brands Get Influencer Marketing Wrong (And How to Get it Right)
Influencer Marketing is one of the biggest buzz terms in marketing and business, yet everywhere we look, brands are blowing it.

Here’s the thing: Influencer Marketing does work brilliantly, but not the way we’ve been taught to believe.
Social Media is Influence.
Reach is Influence
Popularity is Influence.
Influence is Universal
These are all myths.
Because true influence is built on trust; it requires establishing a genuine connection and building an authentic relationship.

It’s not just about good content, as many media publications have come to learn. And it’s not just a slick website or gorgeous storefront, as many aspiring entrepreneurs will discover. And it’s certainly not just establishing a presence on social media, as too many companies realize after months of posting. Becoming a truly influential brand involves building a level of trust over your target audience that moves them to action and requires a critical balance of creativity, connection and strategy.
So how do we achieve it?

The Influencer Code was born to answer that, it's not a tactic, or even a strategy, it's a way to think, a way to think that changes everything.
Successful influencer marketing requires more than merely asking social media stars to endorse a product. Without a well-planned strategy based on critical evaluation, marketers risk losing money, time, and opportunities; damaging their brands; and even violating federal regulations.

The Influencer Code is the cutting-edge leader in defining and showcasing what TRUE influencer marketing is, how to leverage it to achieve your business goals, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

THE ULTIMATE GUIDE TO UNDERSTAND THE MAGICAL POWER OF TRUE INFLUENCE & HOW TO USE IT TO SCALE YOUR BUSINESS & IMPACT YOUR PEOPLE.


"From the moment Amanda told me she was writing the book on influencer marketing, I knew it would be a must-read. There is a reason top brands flock to her for compelling expertise and an extensive way of thinking on this topic. She does not disappoint; her unique ability to provide actionable frameworks and communicate them with such clarity and insight is a rare gift. Highly recommended read!"
—KATIA BASSI, CHIEF MARKETING OFFICER, AUTOMOBIL LAMBORGHINI