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The Influence Insider: When Community Trumps Commodity: THE YETI PHENOMENON ✦

The Influence Insider: When Community Trumps Commodity: THE YETI PHENOMENON ✦

How did a $300 cooler become a billion-dollar status symbol? The secret isn’t about keeping things cold—though my coffee staying hot until 3 PM feels like sorcery. In our premiere episode, I’m breaking down Yeti’s

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In this podcast episode, I talk to one of the most riveting global speakers, dear friend (and badass tennis opponent), Mr. Erik Qualman, about Influencer Marketing and putting it to use for you, your company,

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Building Authentic Influence: Insights from Amanda Russell at SXSW

Building Authentic Influence: Insights from Amanda Russell at SXSW

Building Authentic Influence: Insights from Amanda Russell at SXSW Every March I get super excited for South By Southwest (#SxSW)!  Every year we interview thought leaders and make new connections. This year we were fortunate

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Challenging the Concept of Imposter Syndrome: A Riveting Discussion + Podcast

Challenging the Concept of Imposter Syndrome: A Riveting Discussion + Podcast

“If you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It seems to be

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