SERVICE

Coaching & Consulting

richard tagle

“Your guidance on how to expand influence via social media also has implications for non-profit and philanthropy work. Social media influence is a new bridge not just for cultural influence but also anywhere from product to program to policy. Anyone doing work in changing the world should heed your advice. You can quote me on that one."

RICHARD TAGLE

CEO, Andy Riddick Foundation

You can have the best product, service or idea in the world, but if you don’t have an audience that cares, it doesn’t matter!

Marketing is where the magic happens.

I don’t mean pulling a rabbit out of a hat. I mean, positioning and elevating your brand’s status to not only drive customer and employee engagement, but forge fanatical loyalty.

Great marketing isn’t about getting people to buy, it’s about getting them to buy in. 

When customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold

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Brand

At the Brand Level: HIGH-LEVEL STRATEGY, CLARITY, AND COACHING TO MAKE YOUR BUSINESS REMARKABLE.

Think about your favorite shoe designer….or sports car. As much as we try to justify our spending decisions, our choice of car or designer shoes has more to do with the image we perceive of the brand than it does with the actual function of the product. Is there really that much of a difference between a $100 pair of loafers and a $1500 pair? Probably not, yet why is it that we will spend extra on some products or services even if it means sacrificing on other things?

Think about your favorite shoe designer….or sports car. As much as we try to justify our spending decisions, our choice of car or designer shoes has more to do with the image we perceive of the brand than it does with the actual function of the product. Is there really that much of a difference between a $100 pair of loafers and a $1500 pair? Probably not, yet why is it that we will spend extra on some products or services even if it means sacrificing on other things?

“Build it and they will come” may have worked in 1990, but in today’s hyper-fragmented world, you can have the best product, service, or idea in the world, but if you don’t have an audience that cares, it doesn’t matter. As a marketing consultant it is my job to ensure your messaging speaks to your desired consumer in a way that garners not just their attention but hones their trust.

I analyze from every angle, from your offering and goals to your target audience, current and past campaigns, and successes and failures. Then I help map out what works and what doesn’t concerning everything from branding and messaging to distribution, to initiatives or untapped opportunities to explore, changes you should make, and what the plan should be to move forward for optimal success.

Bottom-line: I HELP YOU TAKE YOUR BUSINESS TO WHERE YOU DREAM OF IT BEING.

Personal

At the Personal Level : BUILD YOUR REPUTATION AS AN INFLUENCER IN YOUR FIELD, RAISING YOUR PROFILE AND YOUR BANK ACCOUNT.

 

What about the latest pop star, governor, head chef, or supermodel? It’s not usually the most talented, intelligent, beautiful, or qualified person that gets the star status, the popular vote, or the corner office. It’s the person with the most influence.

We often see influence as something we have or don’t have:

Oprah versus your next-door neighbor John

But influence is your ability to cause change. It’s clout, it’s sway. It’s your ability to have success in your career and get the promotion. It’s even your ability to get your dinner companion to stop texting during your date.

Whether you acknowledge it or not, YOU are a BRAND.

 

Bottom-line: STAND OUT IN A CROWDED MARKETPLACE AND BECOME AN AUTHORITY DOING WHAT YOU ARE PASSIONATE ABOUT.

Whether you want me to become your coach & partner, need me to take over your marketing department, or simply want consulting & guidance from an objective expert, I will guide your brand to become a leader in your industry. I’ve mastered  tools & strategies, both from building my own brand & in advising countless others.

I am the best at what I do, and only want to work with the best – the people who are ready to take their careers and businesses to another level. I just ask that you fill out a short form below so that I can assess if your needs align with my skills, resources, and experience. It doesn’t matter if your biggest weakness right now is messaging, marketing strategy, personal branding, or content marketing, or if you just aren’t sure, that’s where I come in!

I work with businesses in all stages but only if I think I am the best possible person for your organization based on your goals, the type of work you do, and our working chemistry. I want you to get the maximum possible value out of our relationship together.

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I contacted Amanda Russell because I saw her speak on a panel for the American Marketing Association (AMA) at UCLA because she STOOD OUT! Everything she said resonated and shed a new perspective. I was drawn to her personality that seemed to not only have the knowledge but also the sincere passion and insight needed to help others. I also appreciated that Amanda had a corporate background.

Our initial consultation was exactly what I had hoped for, and more. We dug deep into my vision, goals, ideas and seeming limitations for my career and business. We discussed at length a ramp-up plan and different strategies to market the business to my ideal clients. I left the day feeling excited and confident that Amanda really understood where I wanted to take my business, and had given me concrete action steps in moving it forward. After speaking in depth to my husband, and doing thorough research, I ended up hiring Amanda as my coach and consultant, not only launch my new venture but have her on board monthly to ensure its growth and success.

Amanda has become more than a coach, she truly feels like my business partner, and I am so grateful to have her talent, her experience, and her ability to really understand my brand, my audience and the needs to get it from start-up to thriving business.

Julia Goodman Founder/Chief Editor, International Heels

Work...

My job is to solve problems, create value, improve growth, and maximize your business efficiency and profitability. As a consultant, I act as a liaison between management and support staff to help optimize every touch point of your business and provide ongoing expert guidance to position your brand to reach enviable levels of brand attachment and advocacy.

This includes:

  • Conducting research to understand how your company functions and where you can improve, including:
  • Messaging
  • Brand positioning
  • Target audience
  • Potential untapped audiences
  • Previous and current campaigns
  • Analyzing gathered information to form a hypothesis of company weaknesses and how to fix them
  • Design and Execute Re-branding strategy
    Interviewing all necessary groups, such as employees, management, and shareholders to aid in consultancy
  • Running workshops as needed to train employees on updated protocols and strategies
  • Aiding in preparing proposals, marketing strategies, and presentations
  • Staying current with latest trends in business and apply them to existing business models
  • Traveling to different job locations as required
  • Evaluating competitors to pinpoint advantages or disadvantages in the current market
  • Attending regular meetings to reevaluate new business model and adjust as necessary
  • Analyzing financial statements including cash flow, net profit, expenditures, and revenues to find problematic areas
  • Researching any organization dysfunction and provide solutions for improvement
  • Preparing recommendations on organizational improvement
  • Discussing long-term goals of the business as these goals pertain to a new business model
  • Working with members of own team to offer different ideas
  • Clarifying strategic marketing problems and successes with management

Only 3 clients at any time, please inquire/apply via the form below.

  • Please describe what you hope to gain from working with Amanda.

Why do athletes at the top of their game have coaches, yet people who want to be at the top of their field do not? Having spent a big part of my life as a competitive distance runner, I know first-hand the value of a mentor and coach.

Real-world business experience, especially at the executive level, is extremely valuable to people and companies trying to build a profitable business and successful career. Knowledge from people who have “been there, done that” is instrumental in helping leaders, CEOs, and influencers overcome obstacles or venture into new areas of business.

No two people or companies are the same, and the requirements of an ideal mentor vary from company to company. However, strong mentors/coaches have not only paid for themselves in the support they’ve provided me but have helped open doors to new opportunities I would never have known existed, all while saving me time and money by avoiding mistakes or garnering better value. I now want to provide what was so beautifully provided for me and my success, but also what I wish would have been, but wasn’t.

I also know I’m not the right fit for everyone, which is why I only take mentees by referral or application and only if I know I can truly help you and offer you value beyond your money.

Once I commit to you, we’re partners and I take you under my wing and go the distance to make sure you are completely supported. Everything from personal one-on-one meetings to networking opportunities, support, marketing strategy, the right introductions, and business and long term planning, whatever you need I have answers for you (or I can find the answers you’re seeking).

Studies have shown time and time again that your chances for success are much higher if you have a mentor. No matter what goal you’re striving to reach, having a mentor who takes you under their wing can make a world of difference.

From executive and personal advice to networking opportunities, connections, and business structure and marketing.

VERY limited spots, please inquire/apply via the form below.

  • Please describe what you hope to gain from working with Amanda.

Amanda is managing partner for The Cult Collective Agency, the leading marketing engagement and branding agency in North America, with offices in San Francisco, Toronto, New York, Calgary, Los Angeles, Austin, Dallas, with many more planned to open this year.

The Cult Collective Agency works with the largest most beloved brands on the planet to drive cult-like followings, helping clients win a sustainable competitive advantage, and forge fanatical loyalty.

  • Take over your marketing and increase revenue
  • Bring your idea to market from start to finish
  • Grow or increase market share
  • Create brand ambassador and affiliate programs
  • Produce video and content
  • Audit your social media
  • Maximize your product offerings to increase profits

Please inquire/apply via the form below.

  • Please describe what you hope to gain from working with Amanda.

Testimonial-Chris

“Amanda gets it. She knows what it takes to build relevant brands in the 21st century by doing real marketing, not just advertising. In particular, she’s a master of influencer marketing and has powerful insights and recommendations to help brand leaders divert their resources away from generating attention and toward increasing influence. I consider Amanda a true pioneer in the field of influencer marketing, having first honed her craft as an early adopter of social media marketing, and now ably sharing her expertise in influencer marketing as a professor, author, speaker, and advisor. Perhaps best of all, she’s as kind and generous as she is smart.”

Chris Kneeland, CEO and CoFounder of Cult Collective, The Gathering of Cult Brands, and Communo.com

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If you’re hiring a marketing consultant or brand coach, you want great ideas and a stellar track record, but most important is having somebody who takes the time to get to know your brand, your vision and can put your results first. Amanda Russell provides that kind of service. Give a call and I’m sure you’ll see just what I mean.

 

Dr. Sanaz Harirchian, Top Facial Plastic Surgeon, Houston TX

I’m here to clarify your vision and help map out a path to get you from where you are today to your end destination. I fast track your results by providing you with my time-tested and proven frameworks while also holding you 100% accountable to your goals (because a vision without real action is just a dream).

I will be your truth-teller. That means total honesty. It’s my job to both empower you and get you over the barriers that have kept you from where you should be.

I’ll give you the map to get to your destination and I’ll be there with you, helping to guide you along the ride. But I won’t drive the car for you. It’s your journey to take (and an exciting one at that!).

I’ll pull you up from the quicksand when you start to get off track or lose focus. I’m here to give you your regular dose of clarity.

I will dig deep. Because understanding the ‘whys’ behind where you are and what you’re looking for is the secret to your growth.

And, we’ll have a lot of fun in the process – because work should always be a joy!